HP Pavilion Banner

Publicis Modem for HP

HP Total Care Rich Media Banner and landing page Publicis Modem 2008.

This banner and landing page went live last year to advertise HP’s ‘Total Care’, a 24-hour support and advice centre for small and medium business. The concept was the product of working together with designer/art director Hannah Bain, and demanded a corporate, yet approachable tone. The landing page required concise, easily understandable and specification-packed copy, all while keeping a friendly creativity in the titles.

LG DuoChef

Publicis Modem for LG

Designer Hannah Bain and I were given the task of constructing a pitch for a digital campaign to promote LG’s new microwave-oven. The product, then under the working title ‘Summit’ used twin-fan technology to “ensure even cooking”. The brief was quite open and encouraged fun and creativity. Hannah and I won the project for Publicis Modem , with our pitch, ‘DuoChef: Does it perfectly.’ With the product rename, we incorporated our playful idea: the twin fans are represented by twin chefs, who present a celebrity-chef-style cooking programme from inside the microwave.

In this website, we envisaged the website being a hub for keen cooks. By signing up, a customer could opt to receive daily emails or texts containing the daily menu’s ingredients. Then, they could choose to have this delivered or to pick it up on their journey home from work. Once home, they could download the video podcast and watch the chefs make the meal of the day – and try for themselves!

Make Do and Mentality

Rebecca Rosier for RR

Buttericks are one of the leading pattern-makers in Europe and the US. Compared to its rivals - New Look and Burda – Buttericks has less to offer in terms of contemporary trend innovation and online community. I chose to invent a campaign for Buttericks to drive up interest, publicity and support for the brand, as well as promoting a brand-wide economical and ecological stand point. I took inspiration from the retrospective frugal movements echoing those of the second-world-war period – The Shorditch Sisterhood W.I, Delia Smith’s Frugal Food cookbook, and the growing trend for home-altering charity-shop-bought clothes. Buttericks replaces the verb ‘to alter’ so that clothes, outfits, even people can become ‘Butterick’d’. An event would take place, much like the Gok Wan TV events, to show people what the Butterick ‘Make Do and Mentality’ initiative is all about.

KP Enjoy Your Nuts Responsibly

Rebecca Rosier for Publicis Modem

A task was given to selected senior, middle weight and junior teams to re-brand KP to a young professional market – set by the entrants to the Publicis Graduate Scheme 2008. Art director, Hannah Bain and I presented the concept of a ‘Nutiquette’, an etiquette for the consumption of KP nuts. This idea was executed in an airline safety card style to highlight the ironic tone and playful but educated tone.

HP Pavilion Banner

Publicis Modem for HP

The banner for HP’s ‘trendy’ notebook, the ‘Pavilion’. This concept went live, and was featured on female lifestyle magazine websites, as well as on the digital escalator panels on the London Underground. I concepted, scamped and presented the design and copy myself, and worked with a senior designer to produce the final banner.